Yash Kotak

BOHECO started as the brainchild of seven students from HR College and grew into one of the country’s most ambitious sustainability bets: reimagining Indian agriculture and sustainable living through hemp.

Yash Kotak, Co-Founder and Director of Business Development and Media, is the strategist behind the brand’s positioning. He pairs a holistic worldview with an incisive business sense, aiming to create impact at the grassroots level and shift how India thinks about a crop with deep roots and a contested reputation.